According to recent research by Micro Market Monitor1, the antimicrobial coatings market is due to increase to $191.3 million by 2019. This is consistent with the increasing demand for antimicrobial surfaces, not only limited to coatings but for any material to provide continuous built-in protection against bacteria, mould and fungi.
As more and more manufacturers, end-users and consumers are aware of the risks of the transmission of bacteria coupled with fears of antibiotic resistance, there is an obvious benefit for including the technology in a product or surface.
BioClad, an antimicrobial wall cladding manufacturer and, through the partner programme and support available at BioCote, has managed to capitalize on this growing market. Lindsay McKenzie, Managing Director of BioClad said “We have seen a 97% increase in sales year on year since our partnership began. BioCote technology has positively influenced decision makers to choose our product”.
Graham Harvey, Commercial Director at BioCote says: “It is clear why we have seen a global increase in demand for antimicrobial technology with many manufacturers both locally and globally, but with this comes a need to fully understand how the technology works.
Whilst it is relatively easy to incorporate additives in to a product to make it antimicrobial, there are aspects that can cause customers confusion – for example, selecting the best additive to use”. BioCote have the largest range of additives under one roof, and so choosing the right one is important to get the best results.
BioCote’s chemist, Elena Asensio explains: “At BioCote we use our expertise to identify what is most suitable for a partner’s product. This can be dependent on various factors – from the colour of the item to the material it is made from”. Once decided, the team of PhD microbiologists at BioCote can then test the effectiveness of the product with a sample to ensure it is of the highest standard possible before it carries BioCote’s sign of quality.
It is also imperative that organisations are aware of and are compliant to the various regulations in regards to the use of antimicrobial technology. These rules can differ depending on what country you are trading in.
Biocote’s Regulatory Affairs Officer, Dr Andrew Summerfield says: “The regulations system can be confusing for those wanting to sell antimicrobial products, particularly in regards to what marketing claims can be made to the end-user. At BioCote, we work with our partners to ensure that their product claims are both compelling and compliant with the law”.
Overall, BioCote’s team of antimicrobial technology experts can help your company capitalise on this growing market, providing support every step of the way. If you would like more information about how antimicrobial technology can benefit your company’s product portfolio, please call us on +44 (0) 2477712489. Alternatively, please email us at [email protected].